Bacon & Co ( Worthing) Limited & Bacon Micawber Lettings Limited

Bacon and Company Sales and Lettings (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you interact with us as a seller, landlord, buyer, tenant, applicant, or website visitor.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

  1. Who We Are
    Address: 1-3 Broadwater Street West, Worthing, BN14 9BT
    Email: broadwater@baconandco.co.uk
    Telephone: 01903 524000
  2. Personal Data We Collect

We may collect and process the following personal data:

Identity and Contact Data:

  • Name, title, date of birth
  • Postal address, email address, telephone number

Property and Transaction Data:

  • Property ownership or tenancy details
  • Sale, purchase, letting, or rental information
  • Viewing history and offers made or received

Financial and Compliance Data:

  • Bank details (for rent, deposits, or refunds)
  • Credit checks, affordability assessments
  • Right to Rent documentation
  • Anti-money laundering (AML) information, including photographic ID and proof of address

Technical Data:

  • IP address
  • Browser type and version
  • Website usage data via cookies

Communications Data:

  • Emails, phone calls, messages, and correspondence with us
  1. How We Collect Your Data

We collect personal data when:

  • You contact us directly or register with us
  • You instruct us to sell or let a property
  • You apply to buy or rent a property
  • You visit our website
  • Third parties provide data lawfully, e.g., referencing agencies, employers, previous landlords, or government databases
  1. How We Use Your Data

We use personal data to:

  • Provide estate agency and letting services
  • Market properties and arrange viewings
  • Progress sales and lettings transactions
  • Conduct identity, credit, and Right to Rent checks
  • Comply with legal and regulatory obligations
  • Communicate with you about your property or enquiry
  • Improve our services and website
  1. Lawful Bases for Processing

We process personal data under one or more of the following lawful bases:

  • Contract: To perform or enter into a contract with you
  • Legal obligation: To comply with laws such as AML and Right to Rent requirements
  • Legitimate interests: To operate and improve our business, provided your rights do not override these interests
  • Consent: Where you have given clear consent (e.g., marketing communications)
  1. Marketing Communications

We may send marketing communications about properties or services. You can opt out at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly

We do not sell your data to third parties for marketing.

  1. Sharing Your Data

We may share personal data with:

  • Sellers, buyers, landlords, and tenants (relevant to a transaction)
  • Solicitors, conveyancers, and mortgage advisers
  • Referencing and credit check providers
  • Deposit protection schemes
  • Maintenance contractors (limited information)
  • Regulatory bodies or law enforcement when required

All third parties must process your data lawfully and securely.

  1. Data Security

We implement appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure. Access is limited to staff and partners with a business need to know.

  1. Data Retention

We retain personal data only as long as necessary for its purpose and in line with legal requirements. Typical retention periods:

  • Sales and lettings records: up to 6 years
  • AML and Right to Rent records: as required by law
  1. Your Rights

You have the right to:

  • Access your personal data
  • Request correction of inaccuracies
  • Request erasure
  • Object to or restrict processing
  • Request data portability
  • Withdraw consent where applicable

To exercise your rights, contact us using the details above.

  1. Cookies

Our website uses cookies to improve functionality and user experience. You can manage cookies through your browser. See our Cookie Policy for more information.

  1. Complaints

If you are unhappy with how we handle your data, you may lodge a complaint with the Information Commissioner’s Office (ICO):
Website: www.ico.org.uk

  1. Changes to This Policy

We may update this Privacy Policy. The latest version will always be available on our website.
Last updated: 14th March 2026